Stan Novack

Stan Novack

Sammy's Beach Bar & Grill | Founding Member

Recognized as one of the “Marketing 100” by “Advertising Age”, Stan was responsible for the creation,
development and implementation of the “Cheers” branded theme restaurant concept based on the television
series. Stan pioneered the development of other specialty concepts including micro-breweries, sports grills,
wine bars and Irish Pubs in non-traditional environments, and has led creative teams that worked with popular
names to develop proprietary branded concepts such as FOX Sports Skybox, Jose Cuervo Tequileria, Casa
Bacardi, Dewar’s Clubhouse and others. Stan has also worked with celebrity chefs to develop innovative
concepts bearing their name, including Todd English’s Bonfire & Bonfire Bar, Martin Yan’s Yan Can, and
David Burke’s Burke in the Box, as well as entertainment icons, such as Dick Clark and Sammy Hagar, to
develop concepts around their music and backgrounds. Stan’s industry specialties include concept
development, training, marketing, purchasing, branding and identity, franchising, merchandising, design, and
operations.